60% of the businesses use video as a marketing tool for their businesses. At least 32% of companies use video to sell their products/services. With the increasing consumption of video content, marketers are sold by the idea of creating valuable and informative videos that their target audience can easily access.
However, most marketers cannot produce videos to their total capacity due to the limited budget and the tedious processes. Here we will take you through video production steps and the different techniques that will help you save a lot of time and enhance your video production abilities.
#1 Know the Purpose of the Video
Most marketers fail to create the magic with their videos because they don’t start with this step. Identifying and understanding the ultimate goal of your video is essential to get more traction for your video.
Know the why behind the video creation to be able to define the how. Your goal should be SMART- Specific, Measurable, Actionable, Relevant, and Timebound.
Suppose your goal is to increase awareness through the video. This will help you create the content, script, storyboard, and even the video so that the purpose is fulfilled.
#2 Define your Target Market
It is equally important to create the how for the video. Who are you making this video for will help you with the video production steps?
When you have identified the purpose of the video, it becomes essential to know who would be the desired audience. In the case of awareness, your audience would be people who are either unaware of their needs or not aware of your company. It is essential to go beyond demographics and in-depth into their consumption and other habits to define the target audience.
You should give importance to the feedback and have group discussions with the potential market to identify your ideal market.
#3 Create the Core Video Message
What do you wish to communicate to the audience to make it relatable and accessible? Good videos are built on the concrete foundation of a defined and well-scripted core messaging.
If you want to communicate how to remove an issue from their life with your solution, it should be part of the core messaging. The body messaging behind Apple’s videos and stories is that it is innovative and aspirational. A SaaS product like Biteable has a core message that tells people how easy it is to make videos using their tool.
This core message is essential to communicate the facts to the end audience and keep them interested in you. A video without the message can seem empty and will not connect with anyone.
#4 The Blueprint for Your Video
The last action that you need to take before creating the videos is defining the how. How do you plan to make the video? This is where your strategic mindset will come to play. Creating a video is not about sitting in front of the video and animating the characters. It is also not about randomly shooting things using your camera. You need to plan and plot your characters and storyline before using your camera or the production tools.
You will need to plan whether you want to choose in-house video creation or outsource the process. Therefore, it is essential to check the budget, timeline, and video type before getting started.
